Mechanics of Conformity (MOC) is a collective which has been created around the subject of hair since 2017. MOC investigates the excess, absence, cutting, covering, growing, coloring and grooming of hair as both the materialization of individuality and of conformity. As an artistic medium and mediator of meaning, hair can communicate a sense of self relating to the internal and the external others. In this sense, it can either uphold or upset conventional distinctions between divisions of gender, race, region and religion. From these issues, hair epitomizes a global yet subjective social and personal significance. Within this collaboration, four women explore concepts of identity, relationships, perceptions, liberation and otherness through hair. Ask a person about their hair, and they just might tell you the story of their life.
How do we look at ourselves?
How do they look at us?
How do others look at each other?
How do we look at ourselves?
How do they look at us?
How do others look at each other?
Window Intervention, Objekti 4 Festival at Espoon keskus bridge in seven languages, 2018.
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